12trillion
Gen Z will become the most powerful consumer generation.
Gen Z will command 12 trillion US dollars in purchasing power by 2030. The question isn't whether you need this audience. It's whether they'll know you by then.
12trillion
Top brands trust us
Young people shape every brand's future. Not every brand manages to reach them.
12trillion
Gen Z will command 12 trillion US dollars in purchasing power by 2030. The question isn't whether you need this audience. It's whether they'll know you by then.
12trillion
Trust
Young audiences have a built-in bullshit filter. Random trend-hopping? Scrolled past instantly. Communication becomes relationship. Reach becomes trust.
Trust
69%
69% discover new brands and products through social media—before online shops and personal recommendations. The entry point to the customer journey has shifted. And AI search is only getting started!
69%
Our Mission
We help brands truly understand young audiences: their codes, their humour, their platforms, their “please not like that” moments. We turn cultural chaos into clear direction. Question marks become: okay, now we’re talking.
We understand young and old—and build the bridge.
With our own Young Audience Panels and an average team age of 24, we understand how young people think, scroll, feel, and decide. That gives your message the right communication.
We connect brands with the right platforms, creators, and stories. With content that doesn’t interrupt, but feels native.
MARS.engine supports our workflows and checks content for legal compliance and tone. What reaches you is ready for approval. That's why we're faster than traditional agencies—and make fewer mistakes than they do.
Voices
The best proof of our work does not come from us.
At the end of the day, it’s the result on screen that counts: marswalk brings audience-specific content for Gen Z and Alpha to our TikTok careers channel and translates trends to fit our retail business.
Hannah Knieps
Peek & Cloppenburg Düsseldorf
Marswalk took our TikTok channel to a whole new level while also enabling us to take content production and channel management into our own hands. This combination of performance and knowledge transfer makes the collaboration so valuable for us.
Maria Huber
Tante Fanny
Creative excellence meets professional reliability. Fast execution, innovative ideas, and always reachable when questions arise—everything a good partnership needs.
Carina Feichtinger
dm
From the first pitch to the first campaign—and even through the live event—marswalk consistently delivers. Online and offline. Exactly the partner you need to reach audiences that are otherwise difficult to reach in a corporate setup. You gave us plenty of room and won us over completely. Thank you—and keep it up!
Andreas Juwan
Yamaha
Marswalk helps us truly understand Gen Z and develop content that speaks their language and picks up trends early. The collaboration feels like a partnership: fast and creative. We’re constantly testing new ideas together and seeing immediately what resonates with the audience.
Nina Komander
Netto
With marswalk, we found a strong partner for our Sudocrem influencer campaigns. The young, committed team supports us with modern approaches and creative ideas to make Sudocrem tangible for Gen Z—with deep experience and a fine feel for trends.
Elena Wagner
Ratiopharm
Marswalk is our strategic key to Gen Z on TikTok. Innovative, agile, and deeply fluent in modern content.
Kurt Stangl
Drei Hutchison
Marswalk makes my work easier. The lines are short, and usually one message is enough to get an answer—often with a suggestion I hadn’t even thought of. Even with many partners involved and tight timelines, everything stays organized and I never have to chase. What matters most to me is that they think along with us and tell me openly when they have a better idea. And when it comes to Gen Z, they’re the experts—I know our campaigns reach the right audience.
Rafaela Kramer
Coca-Cola
Use Cases